Celebrity Beauty Brands: Which Ones Are Actually Worth the Hype?
Rare Beauty by Selena Gomez
Rare Beauty has become a go-to favorite for those seeking effortless, skin-enhancing makeup. Also, it was launched by Selena Gomez in 2020, the brand champions self-acceptance, inclusivity, and natural beauty.
Also, Rare Beauty’s products offer dewy finishes and lightweight, blendable formulas that work beautifully for everyday wear. So, the shade range is impressively inclusive, ensuring every skin tone can find a perfect match.
Editor picks include the Soft Pinch Liquid Blush, which went viral for its buildable, long-lasting color. Also, the Positive Light Tinted Moisturizer for a fresh-faced glow, and the Perfect Strokes Matte Liquid Liner, which is beginner-friendly and smudge-proof.
Verdict: Rare Beauty is ideal for anyone craving easy, natural makeup that enhances rather than hides.
Fenty Beauty by Rihanna
Fenty Beauty is one of the celebrity beauty brands that made beauty history when it launched in 2017. So, they were redefining industry standards for inclusivity. Also, Rihanna’s vision brought over 50 foundation shades to the market, ensuring every skin tone could find a flawless match.
Also, beyond its shade range, Fenty is known for its high-performing formulas and versatile products that balance everyday wearability with bold, editorial-worthy finishes.
Editor picks include the Pro Filt’r Soft Matte Foundation. Also, the ultra-glossy Gloss Bomb Universal Lip Luminizer and the Sun Stalk’r Instant Warmth Bronzer, a must-have for that sun-kissed glow.
Verdict: So, Fenty Beauty is a game-changer and a must-try for makeup lovers at every skill level.
Rhode Skin by Hailey Bieber
Rhode Skin, launched by Hailey Bieber, is one of the freshest additions to the celebrity skincare scene. So, they focus on minimalist, hydration-boosting products, Rhode promises effortless, glazed-donut skin without the fuss.
What sets Rhode apart is its clean, affordable approach to skincare. Also, as one of the celebrity beauty brands, the formulas are simple but effective, designed to deliver glowing, hydrated skin without the luxury price tag.
Editor picks include the Peptide Glazing Fluid, a lightweight serum that delivers instant radiance. Also, the Barrier Restore Cream for soothing and repairing dry skin, and the glossy, nourishing Peptide Lip Treatment.
Verdict: So, Rhode is perfect for skincare minimalists and glow-seekers who want a hydration-focused routine.
Haus Labs by Lady Gaga
Haus Labs underwent a major rebrand in 2022. Currently, they are now a clean beauty powerhouse with bold, high-performance products. So, true to Lady Gaga’s artistic spirit, the brand serves up both creative, statement-making makeup and everyday essentials.
Also, the products are vegan, cruelty-free, and formulated with skin-loving ingredients. Moreover, from long-wearing foundation to luminous highlighters and bold lip colors, Haus Labs caters to both makeup minimalists and maximalists.
Editor picks include the Triclone Skin Tech Foundation, known for its breathable, lightweight finish. Also, the Bio-Radiant Gel-Powder Highlighter for a celestial glow, and the Atomic Shake Lip Lacquer for smudge-proof, high-impact lips.
Verdict: Ideally, Haus Labs is a top pick for those who love clean beauty with a bold twist.
Kylie Cosmetics by Kylie Jenner
So, Kylie Cosmetics kicked off the celebrity beauty boom when it launched in 2015 with its iconic Lip Kits. Also, known for bold, Instagram-worthy looks, the brand remains a favorite for fans who love statement makeup.
Kylie Cosmetics facing some ups and downs with formula changes over the years. However, they continue to offer long-lasting, pigmented lip products, trendy collections, and high-impact color stories.
Editor picks include the original Matte Lip Kits and the ultra-shiny High Gloss. Also, the Pressed Blush Powder, which delivers a soft, natural flush.
Verdict: So, if you’re looking for eye-catching, trend-forward products, Kylie Cosmetics is perfect for bold makeup.
Goop Beauty by Gwyneth Paltrow
Goop Beauty is part of Gwyneth Paltrow’s wellness empire. It is all about luxurious, clean skincare with a wellness spin. So, these products prioritize skin health and anti-aging benefits but come with a luxury price point.
The line focuses on clean, non-toxic formulas, spa-worthy textures. Also, they designed the products to restore and rejuvenate. It’s skincare that feels like a ritual, blending beauty and wellness into one
Editor picks include the GOOPGLOW Microderm Instant Glow Exfoliator for radiant skin. Also, the GOOPGENES All-in-One Nourishing Face Cream for deep hydration, and the GOOPGLOW Morning Skin Superpowder, a beauty supplement designed to work from the inside out.
Verdict: Goop Beauty is a splurge, but a worthwhile one for those who love luxury skincare.
Which Celebrity Beauty Brand Should You Try?
With so many options out there, the right celebrity beauty brand for you depends on your personal style, beauty goals, and budget. Fenty Beauty is a must if you want high-performance, inclusive makeup. Rhode Skin delivers glowing, hydration-first skincare on a budget. Goop Beauty offers luxurious, wellness-inspired skincare for those who love to splurge. And Haus Labs is the ultimate pick for bold, clean beauty looks that make a statement.
